Update: 05.04.2023
Last week: 12 week 2023 (20.03.2023 - 26.03.2023)
Last full month: February 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 664 | -2.6% | 46.7% | 3.3 | 790 465 | -2.0% | 77.9% | 2.2 | -9.5% |
| MoM | 7 614 | -11.3% | 49.3% | -2.4 | 3 487 869 | -10.8% | 79.4% | -1.5 | -7.0% |
| YTD | 21 976 | -34.4% | 48.7% | -6.7 | 10 149 281 | -34.5% | 79.1% | -3.6 | -25.3% |
| MAT | 94 864 | -21.2% | 50.7% | -4.1 | 44 380 914 | -11.3% | 80.2% | -0.5 | -14.7% |
| KAPSIKAM | |||||||||
| WoW | 19 391 | 4.0% | 2.7% | 0.2 | 7 891 179 | 6.5% | 2.9% | 0.3 | -5.0% |
| MoM | 68 629 | -14.3% | 2.8% | -0.2 | 27 439 150 | -13.5% | 2.8% | -0.1 | -8.5% |
| YTD | 213 638 | -24.2% | 2.8% | 0 | 85 201 631 | -27.8% | 2.9% | -0.1 | -23.7% |
| MAT | 976 324 | -7.2% | 2.8% | 0.1 | 392 701 947 | -9.3% | 2.9% | -0.1 | -10.6% |
| MILDRONATE | |||||||||
| WoW | 66 492 | -3.2% | 14.0% | -0.1 | 48 012 038 | -1.6% | 14.3% | 0.2 | -4.0% |
| MoM | 212 817 | -6.1% | 13.6% | 0.1 | 150 902 087 | -6.4% | 13.7% | -0.1 | -4.8% |
| YTD | 663 962 | -56.6% | 9.6% | -4.6 | 472 198 921 | -40.6% | 11.2% | -2.1 | -35.9% |
| MAT | 3 537 359 | -31.6% | 11.8% | -2.4 | 2 383 798 330 | 6.6% | 13.3% | 1.3 | -17.6% |
| SULFARGIN | |||||||||
| WoW | 2 941 | 25.8% | 0.9% | 0.2 | 1 604 142 | 28.5% | 1.2% | 0.3 | -3.4% |
| MoM | 8 197 | -9.7% | 0.7% | 0 | 4 495 052 | -8.9% | 1.0% | 0 | -7.6% |
| YTD | 26 001 | -36.3% | 0.7% | -0.2 | 14 149 296 | -29.7% | 1.0% | -0.1 | -22.1% |
| MAT | 128 920 | -23.1% | 0.8% | -0.1 | 69 186 757 | -16.0% | 1.1% | -0.1 | -14.0% |
| VIPROSAL | |||||||||
| WoW | 16 028 | -3.6% | 2.1% | 0 | 5 968 060 | -2.7% | 2.1% | 0 | -5.0% |
| MoM | 57 732 | -9.9% | 2.2% | 0 | 21 192 564 | -11.0% | 2.1% | 0 | -8.7% |
| YTD | 178 147 | -52.6% | 2.3% | -1.3 | 65 836 217 | -57.1% | 2.2% | -1.6 | -24.8% |
| MAT | 940 529 | -30.3% | 2.6% | -0.7 | 368 505 915 | -29.3% | 2.6% | -0.8 | -11.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 21 976 | -34.4% | 48.7% | -6.7 | 10 149 281 | -34.5% | 79.1% | -3.6 | -25.3% |
| KAPSIKAM | 213 638 | -24.2% | 2.8% | 0 | 85 201 631 | -27.8% | 2.9% | -0.1 | -23.7% |
| MILDRONATE | 663 962 | -56.6% | 9.6% | -4.6 | 472 198 921 | -40.6% | 11.2% | -2.1 | -35.9% |
| SULFARGIN | 26 001 | -36.3% | 0.7% | -0.2 | 14 149 296 | -29.7% | 1.0% | -0.1 | -22.1% |
| VIPROSAL | 178 147 | -52.6% | 2.3% | -1.3 | 65 836 217 | -57.1% | 2.2% | -1.6 | -24.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 94 864 | -21.2% | 50.7% | -4.1 | 44 380 914 | -11.3% | 80.2% | -0.5 | -14.7% |
| KAPSIKAM | 976 324 | -7.2% | 2.8% | 0.1 | 392 701 947 | -9.3% | 2.9% | -0.1 | -10.6% |
| MILDRONATE | 3 537 359 | -31.6% | 11.8% | -2.4 | 2 383 798 330 | 6.6% | 13.3% | 1.3 | -17.6% |
| SULFARGIN | 128 920 | -23.1% | 0.8% | -0.1 | 69 186 757 | -16.0% | 1.1% | -0.1 | -14.0% |
| VIPROSAL | 940 529 | -30.3% | 2.6% | -0.7 | 368 505 915 | -29.3% | 2.6% | -0.8 | -11.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 664 | -2.6% | 46.7% | 3.3 | 790 465 | -2.0% | 77.9% | 2.2 | -9.5% |
| KAPSIKAM | 19 391 | 4.0% | 2.7% | 0.2 | 7 891 179 | 6.5% | 2.9% | 0.3 | -5.0% |
| MILDRONATE | 66 492 | -3.2% | 14.0% | -0.1 | 48 012 038 | -1.6% | 14.3% | 0.2 | -4.0% |
| SULFARGIN | 2 941 | 25.8% | 0.9% | 0.2 | 1 604 142 | 28.5% | 1.2% | 0.3 | -3.4% |
| VIPROSAL | 16 028 | -3.6% | 2.1% | 0 | 5 968 060 | -2.7% | 2.1% | 0 | -5.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 614 | -11.3% | 49.3% | -2.4 | 3 487 869 | -10.8% | 79.4% | -1.5 | -7.0% |
| KAPSIKAM | 68 629 | -14.3% | 2.8% | -0.2 | 27 439 150 | -13.5% | 2.8% | -0.1 | -8.5% |
| MILDRONATE | 212 817 | -6.1% | 13.6% | 0.1 | 150 902 087 | -6.4% | 13.7% | -0.1 | -4.8% |
| SULFARGIN | 8 197 | -9.7% | 0.7% | 0 | 4 495 052 | -8.9% | 1.0% | 0 | -7.6% |
| VIPROSAL | 57 732 | -9.9% | 2.2% | 0 | 21 192 564 | -11.0% | 2.1% | 0 | -8.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs